After 114 years of human rights advocacy work, MASW (Missouri Association for Social Welfare) in Jefferson City, MO decided it was time to rebrand. We lead a board of 26 through the process, beginning with a much needed assessment of goals and messaging.
Once we developed an overall survey of where the organization stood and where it wanted to go, we recommended a complete rebranding of the organization. This included a new identity, new logo, and new collateral with new messaging. After a year of full-time development, we completed the full rebranding of MASW as Empower Missouri.
As a small, non-profit organization – rebranding wasn’t in their wheelhouse. But we were able to confidently and methodically tackle everything from state registration paperwork, to logo, to website, to print materials, to office and visual identity marketing.